If you want to make a real impact in the world, people need to know who you are.
That’s why aspiring leaders and changemakers learn how to build a personal brand so others can easily understand exactly who they are and what they stand for — and what makes them great.
But if you’ve been busy focusing on honing your skills and figuring out the best ways to share your magic with the world, chances are you haven’t had the time to put much effort into creating a thoughtful, well-considered personal brand for yourself.
Maybe you’re feeling stuck, uncertain what to do beyond posting inspirational quotes on Facebook and Instagram. Or maybe you’re afraid that putting yourself “out there” will take up too much time and effort without doing much to grow your business.
The good news is, learning how to build a personal brand can be much easier than you think. This guide will show you how to create your own brand that will leave a positive and memorable impression, plus see how to get people excited to work with you in person.
Identify and let go of emotional baggage from difficult times
Life is full of emotional ups and downs. Sometimes the hardships we experience can be so overwhelming that they leave us stuck with feelings that can hamper our happiness or even harm our health and well-being.
The impact of negative emotions from traumatic and difficult events is a growing concern during the challenging times we now face. One new study, for instance, finds the emotional well-being of most American adults has been “broadly and substantially affected by COVID-19 and the related changes in life and society.”
Emotional distress related to COVID-19 is associated with higher frequency of clinical levels of anxiety, depression, and general life stress, along with lower reported levels of overall happiness, according to the U.S. National Pandemic Emotional Impact Report from the University of North Carolina at Chapel Hill and Harvard Medical School.
Prolonged and/or intense negative feelings can have effects long after the events that precipitate them. They can take a toll on emotional, mental, and physical health and compel people to behave in ways that damage their relationships or impact their ability to have healthy, long-lasting bonds.
Do you worry about the impact of your travel?
According to National Geographic, sustainable tourism is based on three main pillars:
- Employing environmentally friendly practices, such as reduce, reuse, recycle;
- Protecting cultural and natural heritage, such as reducing our impact on historic buildings and endangered species
- Providing tangible social and economic benefits for local communities, such as buying local and upholding the rights of Indigenous Peoples